Book Review: Jab, Jab, Jab, Right Hook
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Title: Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy Social World
Purchase: £16.00 from Amazon
Gary Vaynerchuk is a HUGE name in the marketing and social media space. His social feeds are carefully followed by countless entrepreneurs and marketers seeking inspiration from his thoughts, advice and tips on new trends in the social media and digital space.
In Jab, Jab, Jab, Right Hook, Gary explains how success in social media isn't about endless advertising, but more about giving value before asking for anything in return. This is explained in the analogy of the name, consistently jabbing value to your audience before throwing a right hook (making a sale).
From the cover, you will notice that this book is a little dated (Vine isn't even a social media platform any more). However, the concepts and ideas in this book remain the same and can be applied across all social platforms, old and new.
Anyone who wants to get more from their social media and wants to understand how great businesses develop audiences that are engaged and ready to buy.