Better Business Books: Growth Hacker Marketing
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Title: Growth Hacker Marketing
Author: Ryan Holiday
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"A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers." - optinmonster
Growth hacking is basically magic, which arguably makes growth hackers the magicians of marketing.
Why? Because just like magicians pull rabbits (or, if you are Milhouse, a cat) out of an empty hat, growth hackers create massive business growth from practically nothing.
Seems intriguing, doesn't it? The potential to create a multi-million-pound business with a very little marketing budget. But it can't be real...it's an illusion right?
Wrong...although they are now huge companies with huge budgets, the likes of Airbnb and Dropbox both owe a considerable amount of their success to growth hacking campaigns during their early days.
With marketers being pushed to achieve more and more with less and less, growth hacking is becoming an essential part of the modern marketer's toolbox. Meaning they need to find new and creative ways to reach their audience and spread the word about what they have to offer.
Growth Hacker Marketing by Ryan Holiday is the leading book on growth hacking. Open it and you will find lots of reasons why growth hacking is so important. You will also find some great ideas to implement growth hacking yourself and some fantastic examples which act as inspiration.
This book is short, to the point and very easy to read. It's an ideal addition to the bookshelf of any business marketer or owner - especially those who work in small businesses with a small business budget, but big aspirations.