Book Review: Contagious
Updated: Aug 31
Title: Contagious - How to Build Word of Mouth in the Digital Age
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Ever wondered why some videos go viral on social media? Why some blog posts get shared over and over again while others barely get a view? In this book, Jonah Berger studies how word-of-mouth works and helps businesses achieve great success without the epic ad spend.
Jonah has a great writing style and makes it easy to understand some potentially complex subjects in this book. The fundamentals of this book include:
- why people share things that make them look good
- why being top of mind if so beneficial to businesses
- why businesses should create products and content that make audiences care
- why content with practical value is shared so far and wide
All the lessons in this book are relatively easy to apply and should be considered in all marketing strategies.
Anyone who has ever wondered why their content doesn't perform as well as they expected and what they can do about it.