Better Business ToolsFeb 3, 2022Live Shopping: A New Influencer Marketing Powerhouse?Could live video shopping revolutionise the way that B2C influencers sell? We explore the possibilities of new social selling tools...
Better Business ToolsDec 23, 2021Three 2021 Trends That Will Impact Influencer Marketing in 20222021 has fueled big change in the influencer marketing space. In this article, we explore what 2022 may bring for the space.
Better Business ToolsFeb 17, 2021Micro-Influencers: How Brands Can BenefitWith super-uber-mega-celebrity influencers like Kylie Jenner reportedly demanding around $1 million per Instagram post, brands with more...
Better Business ToolsFeb 10, 2021How Do You Measure Influencer Marketing Success? GUEST POST: How can you improve your influencer marketing efforts if you do not measure your success?